It’s now the world’s largest pizza company, but as a tech company, Domino’s is so dedicated to tech excellence that they built what they call the Innovation Garage, where they've tested and signed off on many of the innovations already mentioned. Today, “Domino's customers are now more likely to order from a digital platform, such as the chain's iPad app, than they are to order via phone,” according to Nation's Restaurant News (NRN).Īnd, thanks to their dedication to digital-first innovations like this, Domino’s grew from pizza place to tech titan.ĭomino’s 17-second order task was the start of Domino’s rise to tech stardom. The IT team answered the call with a “build and order your own pizza” app. In 2011, Domino’s then-CEO Patrick Doyle tasked his IT team with a seemingly impossible ask: Make it as easy and efficient as possible for any customer with a smartphone to order a pizza in the 17 seconds it takes for a light to turn green. "Delivery innovation is at the core of who we are, so we're thrilled to give customers a new delivery option by allowing them to receive their order nearly anywhere, with the drop of a pin," Thomas-Moore said in the statement.Domino’s, the international pizza chain, went from near bankruptcy to tech innovator with one question: What if a customer could browse for, order and pay for a pizza-all while waiting at a stoplight?ĭomino’s was, famously, a brick-and-mortar pizza place with a promise to deliver pizzas in “ 30 minutes or less.” That tactic worked until competitors started beating them at their own game.
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After the driver arrives, the customer has four minutes to meet the delivery person and pick up their order.
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When the delivery person is at the designated pin location, the customer will can activate a "visual signal" on their phone consisting of a full screen Domino's logo that the customer can hold up to help the delivery driver find them.Īdditionally, customers will provide a description of themselves in the app to help the delivery person identify them. All payments have to be prepaid with a debit, credit, or gift card.Ĭustomers will still be able to track their delivery order, see their delivery driver's location, receive an estimated time of arrival, and receive texts about the status of their order. There will be an option to select Pinpoint Delivery while placing orders in the app and after selecting it, customers will drop a pizza pin where they want to receive the order. The program is available for use by customers who place orders on the Domino's mobile app. More on chain restaurants: What is the healthiest fast food? Be on the lookout for this type of menu. "We're always striving to make customers' experiences even better and more convenient, and Domino's Pinpoint Delivery does exactly that," Thomas-Moore said in the release. "quick-service" restaurant brand to offer delivery using a pin location and not an address. The food will be delivered to their pin, which can be anywhere as opposed to having to be at a home or building that has a designated address.ĭomino's announced the new program in a press release Tuesday, stating that an advantage of the program is its ability to have food delivered to more places, including outdoor recreational areas like beaches, parks, and sport fields.Ĭhristopher Thomas-Moore, Domino's senior vice president and chief digital officer, said in the released that the company is the first U.S. The new program allows customers to get their food delivered by dropping a pin on a map that acts as their location.
Pizza lovers will soon be able to order Domino's without providing an address through the company's new Pinpoint Delivery program.
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